Hatice Vanlıoğlu was appointed as Head of Marketing, Philips Personal Healthcare for Middle East, Türkiye and Africa; Burcu Okudur was appointed as Head of Marketing, Philips Personal Healthcare for Türkiye.
Hatice Vanlıoğlu
Hatice Vanlıoğlu, who has held important positions in Philips Personal Health Business Unit since 2014, has been appointed as Head of Marketing, Philips Personal Healthcare for Middle East, Türkiye and Africa as of April 2022. Burcu Okudur, who joined Philips as the Marketing Manager in 2016, was appointed as Head of Marketing, Philips Personal Healthcare for Türkiye.
After graduating from the Faculty of Economics and Administrative Sciences of Istanbul University, Hatice Vanlıoğlu started her professional life as Adult Chewing Gums Category Assistant at Dandy Gum and worked for the First brand for 2 years. Vanlıoğlu, who joined Türk Henkel in 2002, took the position of Marketing Director of the Cosmetics Business Unit after various managerial positions. Vanlıoğlu, who joined Philips in 2014 as the Senior Marketing Manager responsible for the Personal Care and Mother Baby Group categories, launched the light pulse hair removal technology IPL category in Turkey, which is a major innovation in the Electric Hair Removal Products market in this period. He led many consumer researches and product launches in the United Arab Emirates, Saudi Arabia, Levant and Gulf Countries, assuming the Middle East and Türkiye Regional responsibility between 2016-2018.
Hatice Vanlıoğlu was appointed as Head of Marketing, Philips Personal Healthcare for Middle East, Türkiye and Africa.
Burcu Okudur
Burcu Okudur graduated from Department of Management Engineering, Istanbul Technical University and started her professional life as Assistant Product Manager at Ülker. Later, she took part in different positions in different product groups at Nivea Beiersdorf Turkey. Okudur joined Philips in 2016 as Marketing Manager. Increasing penetration in the total hair removal product category during this period enabled the best market share results in the world to be achieved. Okudur, who later assumed the role of Personal Care Category Leader, led the creation of new strategies in Personal Care categories and the launch of new product categories and meeting them with the consumer.
Burcu Okudur will continue her duty as Head of Marketing, Philips Personal Healthcare for Türkiye as of April 2022.
