In this context, Barkın Peçen, who currently serves as Business Intelligence Department Leader in GSK Türkiye Team, was appointed as Digital and Technology Director of GSK Türkiye as of June 1, 2024.
Barkın Peçen, who started his career in the pharmaceutical industry and has nearly 14 years of experience in different roles in functions such as finance, sales, marketing and business excellence, completed his undergraduate education in Mechanical Engineering at Koç University and his master’s degree in Economics & Finance at Boğaziçi University.
Mr. Peçen joined GSK in 2017 as Marketing Product Manager, after which he assumed the roles of Customer Engagement Manager and Business Intelligence Department Leader, respectively. Throughout 2023, in addition to his current responsibilities, he served as PMO within the Leadership Team.